In today’s ever changing and evolving world of blogs, IM, social networks and consumer disdain towards traditional advertising, it is a wonder how any marketing message reaches its intended audience. After all, each marketing message distributed is competing for the attention of its recipient with a multitude of other communication vehicles every second of the day.

The key to breaking through this communication traffic jam is focus; and in this instance, the focus is on email marketing. While email is reasonably considered a “traditional” digital marketing medium, a focused email marketing effort can break through to an audience and see impressive results.

Fast Deployment/Quick to Market - Relatively speaking, email marketing can be deployed from concept to completion within a matter of days, and on occasion (and with a highly productive team) in just hours.

Personalized & Interactive - The ability to personalize your message and interact via clickable keyword rich text links, graphics, etc. your audience has an instantaneous and low resistance you can instantly interact with your audience.

Easy to Digest - When copy has been written with the busy/multi-tasking business person in mind (see tips below) an email can be both read and digested by the recipient very quickly.

Deliverability & Cost Effectiveness -Distribution of a marketing message can be distributed to 100’s to 1000’s of contacts in a matter of minutes. Additionally, when compared to other marketing initiatives, the cost per contact drastically decreases.

Measure of Success - Both reception of, and the results of email marketing campaigns can be tracked; especially when the email is tied closely to a clear call to action which leads to a dedicated landing page supporting the creative and with an inquiry form for prospects to instantly request receipt of the offer.

Now that the “why” email marketing works has been covered – let us look now at “how” email marketing works with the following “how-to” tips to create an effective email that commands the attention of its audience and generate results: