Welcome to our free Email Marketing Guide! This guide was written to help our customers learn how to conduct a successful bulk email marketing campaign using our bulk email software programs. Today's businesses and organizations find themselves unable to compete online without developing a successful email marketing campaign. The most successful online businesses all use email marketing at the core of their marketing efforts. However, even the big boys have to play by the rules

The software programs and resources available on this website were designed specifically to help you conduct a successful bulk email marketing campaign for your business or organization that complies with the new 2002 - 2007 USA Can Spam Law. This new law is much easier to comply with than most people realize. It simply places a few ethical requirements on bulk email to prevent fraud and theft. It is not intended to keep you or anyone else from reaping the priceless benefits of using a mass email program to promote your business or organization.

Let's get started. The first aspect of a successful email marketing campaign is to create a list of email addresses. There are numerous ways to develop an address list, even if you do not currently have any website traffic. We offer several website traffic building tools such as Prospect Finder and Prospect Subscriber, which can both be found in the menu on the left side of this page. Prospect Finder allows you to collect all of the email addresses from your Outlook Express folders. If you haven't tried it out yet, download a free demo from our demo download site.

The Prospect Subscriber software program available on this website is a very quick and easy email marketing solution for collecting the email addresses of your website visitors and starting your subscriber list. It adds a simple popup to one or more of your web pages (which are not blocked by popup blockers) that asks visitors if they want to subscribe to your newsletter, mailing list, etc. This easy-to-use program can be up and running on your website within 15 minutes of purchasing it. No knowledge of HTML is necessary. Configuration is simplified with a wizard screen that asks a few simple questions before creating custom code that can be easily copied and pasted into your webpage code. You can select a delayed popup feature (which I personally recommend) to keep visitors from being prompted as soon as they enter the webpage on which you install it. This utility allows you to start your opt-in subscriber list immediately. Don't let another website visitor escape without it!

If you want to offer an immediate email response to those who require immediate answers to their questions, we offer Prospect AutoResponder. This intelligent autoresponder can answer an email inquiry with up to ten different email replies based on the specific inquiry. For example, if one of your website visitors wanted to see your latest specials before purchasing, Prospect AutoResponder will create a simple line of code for your website that will allow visitors to request to see your latest specials. Within seconds of their request, Prospect AutoResponder will answer their inquiry with an email reply to their specific question. This handy utility can be configured with up to ten different responses that are triggered by specific inquiries. Unlike other autoresponders that run on web servers and require special configuration by your webhost, this program runs by itself on your own computer. Setup time is usually less than 15 minutes. I am confident that Prospect AutoResponder will make your life much easier when it comes to responding to your incoming email requests.

Here are a few recommendations to make sure your emails are in compliance with the new 2002 - 2007 USA Can Spam law:

1. Always honor remove requests from your recipients.

2. Never use forged or fraudulent return email addresses.

3. Never use fraudulent or deceptive subject lines.

4. Do not redirect email through hijacked mail server relays.

5. Include a postal mail address in your emails.

6. Identify emails of an adult nature with the appropriate subject line.