The advantages of email marketing have been recognised by a number of authors. Jackson and DeCormier (1999) recognised that email provided marketers with communication that permitted relationship building and real-time interaction with customers. Wreden (1999, p3) described email marketing as the 'Internet's killer application' because of the precision with which email can be tailored, targeted and tracked. Low costs and digital processing allows companies to send out huge numbers of emails. The medium is push rather than pull, the consumer does not have to instigate the interaction, and currently response rates are high (Di Ianni 2000; Rosenspan 2000). Peppers and Rodgers (2000, p 4), claim that 'clear benefits, including high response rates and low costs are rapidly turning email marketing into an invaluable tool'. Email marketing can be used for acquisition or retention; this paper focuses on acquisition email marketing, marketing designed to win rather than retain customers.

Mailmarketingcorp™ provides specialised Bulk Email Marketing services to across all business sectors.

Paradoxically, whilst bulk email is a marketing technique which lets you to communicate easily with a large number of customers in one hit, it actually lets you do so in a very personal way. Bulk email marketing is the management of mailing lists and targeted electronic communications with a diverse subscriber base. It lets you segregate your email recipients according to their interests and needs, which you then target through relevant, personalised content.

You might be wondering how this can be done without the tedium and hassle of developing multiple mailing lists and writing multiple versions of the same email. Mailmarketingcorp™'s bulk email marketing software manages the design, scheduling and distribution of your email campaigns, leaving you to focus your energies and creativity on the most important thing: your message.

Mailmarketingcorp™'s bulk email marketing program is the most affordable and effective email and newsletter design/delivery technology available, with many of our clients seeing a return on their investment after their very first newsletter campaign.

Our software lets you set up a timely schedule for your bulk email marketing campaign. This may start with a personal welcome email, followed by a special offer email a week later, and ending with a reminder that the special offer is about to close. These tailored, time sensitive autoresponders keep your subscribers informed and in touch with your business promotions.

ist-building is another powerful feature of Mailmarketingcorp™'s bulk email marketing program. This feature will generate a mailing list of subscribers according to your chosen characteristics. Perhaps one of your products appeals mostly to women within a particular age-group who have young children. You can send a personalised email informing subscribers who fit that description about that product.

What if you could find out exactly who opened and read all your emails, and who followed links they contained to your website? This very technique is automated through Mailmarketingcorp™'s bulk email marketing program, which includes a powerful statistical tracking component that traces the click-through responses of all your customers.

Mailmarketingcorp™'s bulk email marketing software cuts out the tedium, drudgery and costs of regularly communicating with a varied client base. It lets you develop timely, personalised, targeted messages and manage multiple, evolving mailing lists with minimal effort and at minimal cost. It not only builds a detailed picture of your subscribers through their responses to your bulk email campaigns, it also gives you the tools to monitor their ongoing effectiveness.